First Junmai Daiginjo-only brewery in the Ginjo Kingdom of Yamagata.

Volume 11 introduces each department in the company.

Volume 11 - TATENOKAWA, Inc.: All Departments

TATENOKAWA, Inc.: All Departments

TATENOKAWA, Inc. is not just a company that makes traditional sake; we are also a company that produces new products, marketplaces and customers.

We aim to become a company that manufactures not only products but also human resources. Each department is introduced in more detail below:

Department Name	Division Name	Outline
Production	Production	In order to create beautiful sake an environment is created for the yeast and koji mould to thrive in. A lot of effort goes into improving the flavor and aroma of the end product.
	Bottling	Final checks are made to ensure that the end product is free of defects and has a stable quality.
	Shipping	Responsible for stock control as well as the labeling and packaging of the products before delivery to the customer with a smile.
Sales and Marketing	1st 2nd	Conducts sales activities with the three pillars of sales as the central focus. Please refer to volume 9 for more details. ① Sales visits to restaurant customers together with suppliers ② Events at restaurants. ③ Sales demonstrations and taking part in events.
	Management Strategy Room	Manage the brand and formulate the TATENOKAWA, Inc. management strategy.
Business Admin	General management、 Accounting	If we compare the staff in the company to yeast and koji bacteria, the business admin division is responsible for providing a suitable environment in which each and every one can develop healthily and proactively propagate.

A Self-Introduction From Each of the Department Leaders

We interviewed each of the department leaders to find out what steps they take to make sure the Tatenokawa philosophy, introduced in volume 10, is being fulfiled on a daily basis.

Department Leader	Actions Taken to Fulfil the Tatenokawa Philosophy.
Production Takeshi Sato	I try my hardest to provide my employees with a workplace where they enjoy working and look after one another. That is where professional conduct towards one’s work is born. We are sincere and give everything to our work to make sake that imbues the drinker with the heart and soul of the craftsman.
Sales & Marketing Kikumoto Kayo	What is it really that the customer desires? What must we do to fulfil that desire? Those are the two questions that I have in mind when I am working. It is not a case of “It can’t be done” and “it’s impossible”, it is a case of “let’s try”, “let’s challenge”- that is the spirit by which I operate.
Business Admin Harada Ikuko	I put a lot of effort into providing that extra service: ensuring that the smaller details are shared between department leaders, and making sure that we are using the correct pronunciation and tone of voice when dealing with customers directly over the phone.