TATENOKAWA 100-year vision
"Working tirelessly to make delicious sake and become the world's leading sake brand."
Since its establishment in 1832, TATENOKAWA has focused on consistently and thoroughly delivering quality products.
In order to sustain our growth as a company, we remain steadfast in delivering this same quality in spite of what turbulent times may arise. We will continue to make every effort to make our own unique contribution to the development of Japanese food, culture, and agriculture.
Our goal is to become a multi-faceted world-leading brand that promotes the “made in Japan” spirit. Since 2010, the TATENOKAWA 100-year vision has been based on the desire to share the excellence of Japanese sake locally and internationally. (click here to see our previous vision)
The passage of time and recent global events have seen a dramatic change in people’s lifestyles and values. In our aim to be adaptable to these times of rapid transformation, we have redefined our 100-year vision for September 2021. As the world and its markets continue to change, so will our 100-year vision as needed. What will always remain is our fundamental passion for fascinating the world with delicious sake.
*What is the TATENOKAWA 100-year vision?
It is our commitment to balancing sustainability with innovation. It imagines and plans for the legacy we envision for ourselves another 100 years from now.